Værbitt — Nordic sun gear for men

Værbitt is on a mission to combat Norway's alarmingly high skin cancer rates among men. The name "Værbitt", which means "weather-beaten" in English, reflects a rugged, outdoor lifestyle. Keep has developed a striking, masculine brand infused with elements of adventure and sun protection, aiming to remind outdoor-loving Nordic men to pack sun lotion for their everyday adventures.☀️🏔️🌊🏃‍♂️